SHANGHAI, Nov. 21, 2014 /PRNewswire/ -- At a meeting in Shanghai this week, The Walt Disney Company in Shanghai and Shanghai Media Group (SMG) announced they would expand their strategic relationship to include television content development, movie co-production, content distribution, and co-operation on marketing. The series of projects represents another significant step by both organizations to develop a vibrant creative content industry and connect with audiences in China and globally.

"The strength of this deepening relationship with Disney, and the volume and diversity of the initiatives that we are pursuing, helps set the foundation of a multi-faceted strategic alliance with Disney," said Mr. Li Ruigang, Chairman, Shanghai Media Group.

"The series of projects we are announcing today represents an exciting new phase in our long-term alliance. We believe that they will serve as the cornerstone of actualizing SMG's vision in applying world-class creative process; contribute towards the success of local content creation for international markets and create new business models across both digital media and traditional spaces. The endeavors will help us to transform the organization and accelerate its path towards digital success," Mr. Li added.

"Disney is committed to providing high quality entertainment experiences to audiences worldwide," said Mr. Robert Iger, Chairman and Chief Executive Officer, The Walt Disney Company. "SMG's spirit of innovaton, diverse platforms, digital destinations and assets provide unparalleled access to that entertainment in China."

Disney and SMG enjoy a long-standing relationship that would be expanded to include television content development, movie co-production, content distribution and marketing cooperation.

  • Born in China, a new Disneynature film currently in production in China, will showcase to the world the spectacular wildlife and natural beauty of China when it opens at the global box office in 2016.  Disneynature today revealed that the movie includes rare footage of endangered snow leopards. This film is in addition to the previously announced multi-year studio movie script and talent development fund between The Walt Disney Studios and Shanghai Media Group Pictures (SMG Pictures) with the ultimate goal of co-developing Disney-branded movies for US-China co-productions.
  • Disney is in active discussion with Toonmax to produce a kids' animation series that centers on one of China's most popular cultural icons. By combining the best talent, creative processes, and cultural insights from both sides, Disney and Toonmax will set out to create a top quality show for kids and families with an ambition for global distribution.
  • In 2013, Disney and BesTV New Media Company Limited (China's number one IPTV operator and the digital media subsidiary of the Shanghai Media Group) agreed to form, and today are in the final steps of registering, a joint venture company in Shanghai that will expand families' and kids' digital choices.
  • SMG and Disney intend to work closely on a number of marketing initiatives, expanding on their prior collaborations in television and film.

"This unique and far reaching cooperation between Disney and SMG is testimony to the strength of our 15-year relationship and commitment to serving audiences with world class family entertainment," said Mr. Stanley Cheung, Chairman, The Walt Disney Company Greater China.

SANTA CLARA, Calif., Nov. 20, 2014 /PRNewswire/ -- Think you have what it takes to be the greatest football manager? Find out in Barcode Football, now available worldwide on the Google Play store! Developer Cybird and publisher PlayNext, Inc. have just announced the release of the free-to-play sports management game for select Android devices, following hot on the heels of the recent iOS launch.

Barcode Football has already found a huge following in Asia, with over 2.5 million downloads. Now Android users everywhere can join in the fun and pit their personally constructed football teams against their peers for spoils and glory. The game also features competitive daily cups in which the top teams battle for star players, rare items, and more.

Looking for new players? Look no further than the household items on your desk! Scan any barcode to immediately draft a new player into the game and make exciting plays in full 3D animation.

"Barcode Football has been such a phenomenon in Asia, and we're thrilled to bring it to the rest of the world," said JT Nguyen, COO of PlayNext. "The competitive cups, wide customization options, and unique barcode-scanning feature combine to make it a game that appeals to both casual and hardcore football fans alike."

Barcode Football is available now for free on select Android devices from the Google Play store. The game is also available on the Apple App Store. Keep up with all the latest events, news, and updates at the official Facebook page.

About PlayNext, Inc.

PlayNext is a leader in publishing and developing high-quality free-to-play games in the fast-paced mobile market. With a focus on mid- and hardcore gamers, PlayNext aims to bring innovative, fun, and engaging experiences to its global community. For more information, visit http://www.playnext.com.

About Cybird

Cybird is a leading Japanese mobile game and content publisher and developer. Cybird started its business at the same time as mobile Internet services emerged in Japan. Since then, Cybird has been growing its business by providing various services. At present, Cybird is expanding its game business mainly for smartphone users on the App Store and Google Play, phone carriers such as NTT DoCoMo, KDDI, and Softbank, and platforms such as GREE, Mobage, and Ameba.

AUSTIN, Texas, Nov. 20, 2014 /PRNewswire-USNewswire/ -- As 3,000 city officials gathered in Austin, Texas, for the National League of Cities (NLC) annual meeting, it remained clear that comprehensive immigration reform is overdue.  NLC welcomes the president's use of executive authority to take steps to fix our country's immigration system. 

For years NLC has called for federal action to fix the nation's broken immigration system. After interminable delays stretching over two administrations, we applaud the president taking action to address the problem. 

"The president is to be commended for his strong leadership today," said Mayor Chris Coleman, Saint Paul, Minn., and current President of the National League of Cities. He continued, "The use of executive authority in this manner can go a long way towards providing a fully workable solution to this crisis."

But executive action is not enough. The nation's cities and towns call on Congress and the Administration to take further steps to change the laws to fix the system.

"Cities need federal policy makers working together to go even further than the president's action today," said Mayor Ralph Becker, Salt Lake City and the incoming president of the National League of Cities. He continued, "Without a more comprehensive approach that addresses issues like providing resources to integrate immigrant families into our cities, the problems associated with our current immigration system will continue."

President Obama's action today contains a number of items that are of significance to cities:

  • Enhancing security efforts at the border;
  • Creating strategies to ensure families remain together;
  • Requiring undocumented immigrants to undergo background checks and pay taxes;
  • Freeing local governments of responsibility for housing felon.

As we move forward, any reform of the nation's immigration system must:

  • Create a pathway to earned citizenship;
  • Modernize the legal immigration system to attract skilled workers; and
  • Provide resources for immigrant integration.

Today's action is only a beginning, and it is now up to Congress to work with the president to take the next steps to ensure our immigration system is reformed.  

About the National League of Cities 
The National League of Cities (NLC) is dedicated to helping city leaders build better communities. NLC is a resource and advocate for 19,000 cities, towns and villages, representing more than 218 million Americans.

WASHINGTON, Nov. 20, 2014 /PRNewswire-USNewswire/ -- Though pleased with some aspects of President Obama's executive order regarding illegal immigration announced this evening, American Legion National Commander Michael Helm reiterated the organization's long-standing position on those who enter into and then reside in the United States illegally.

The president said that two focuses of his executive order would be increased border patrol/enforcement, and the deportation of people who threaten national security – both areas of emphasis applauded by American Legion National Commander Mike Helm.

But Helm said the Legion remains steadfast in asking that those who live in this country do so as legal, naturalized citizens.

"The American Legion opposes illegal immigration and supports legal naturalization for those from foreign lands who wish to become U.S. citizens," Helm said. "While aspects of the president's executive order are in line with what The American Legion has repeatedly advocated, this order begs this questions: How does it affect future immigration laws, how does it ensure that the current number of illegal immigrants does not increase, and how does it address illegal immigrants who have been in the United States less than five years? And how does this order affect existing laws? Does it now fall on Congress to ratify this? These all are questions that need answered."

Helm also questioned how immigration officials would enforce a third area of focus in the president's executive order: Getting undocumented immigrants who have lived in the United States for more than five years and are parents of U.S. citizens or Lawful Permanent Residents to register for, and pass, criminal and national security background checks.

"While this part of the order sounds great in principle, execution is another matter," Helm said. "How many will be willing – or even know they are required to – come forward and submit to these checks?"

The national commander said that while deporting all illegal immigrants isn't realistic, the threat of deporting individuals or specific groups can be effective. "Deportation of select groups is an option that should be executed," he said. "Effective deportation and possible incarceration would serve as a deterrent to those considering migrating to the United States illegally in the future."

Helm noted that more than 300 American Legion posts nationwide offered citizenship programs in 2013, helping immigrants who came to this country legally to prepare for the naturalization process. "The Legion supports regulated legal immigration into the United States so immigrants can be smoothly absorbed in society and the economy," Helm said. "But it has always believed that a path to citizenship should be a legal one, not one laden with shortcuts that cheapen the road taken for those who followed the correct path."

NEW YORK, Nov. 20, 2014 /PRNewswire/ -- Today wine enthusiasts across the country rejoice as the first bottles of award-winning Georges Duboeuf Beaujolais Nouveau 2014 arrive in the United States. Four days before the official arrival more than 100 wine experts gathered in France for The Lyon-Beaujolais Nouveau Trophy, the only official Beaujolais Nouveau competition in the world, organized in partnership with the Association of French Oenologists from the Burgundy Central-East Region and Inter Beaujolais. Measured against nearly 400 other samples, the 2014 Georges Duboeuf Beaujolais Nouveau and Beaujolais-Villages Nouveau were awarded the coveted Gold Medal.

Since this French wine first came to the U.S. in 1982, Beaujolais Nouveau Day has been an annual celebration to honor the end of harvest and offer the first taste of the new vintage.  Released at 12:01 am on the third Thursday in November per French law, Beaujolais Nouveau is a bright, flavorful red wine made from the Gamay grape.

The 2014 label is reminiscent of the lush Beaujolais vineyards and bright colors of the harvest. The wine is harmonious with well-balanced flavors bringing a harvest-to-table freshness to any holiday gathering.

"The 2014 Beaujolais Nouveau is a ruby red color with crimson halos and delicate notes of red berry, which gradually develop into notes of blueberry and black currant," said winemaker Georges Duboeuf. "After tasting and analyzing more than 5,700 samples of wine, we are happy to report that the 2014 vintage is full-bodied and delightfully rich with structure reminiscent of the 2011 vintage, which was an exceptional year."

To celebrate this year's Beaujolais Nouveau Day, second generation winemaker Franck Duboeuf uncorked the first bottles at a midnight party at New York City's Tribeca Rooftop, which was transformed into the vineyards and market squares of Beaujolais. Guests danced to live jazz, enjoyed French fare and counted down to the official arrival of Nouveau. The festivities continue throughout the country with the French-American Chamber of Commerce at harvest-themed parties in cities across the country including New York, Philadelphia, Washington, D.C., New Orleans, Dallas, San Francisco, and Seattle among others.

Retailing at $10.99 nationwide, the 2014 Georges Duboeuf Beaujolais Nouveau complements an abundance of holiday dishes, from savory roasts to cranberry sauce. Serve this year's Nouveau between 62°F - 66°F, which is just slightly cooler than room temperature, to enhance the aromas and fruit flavors.

For more information about Georges Duboeuf Beaujolais Nouveau, visit www.facebook.com/GeorgesDuboeuf.

About Les Vins Georges Duboeuf
Georges Duboeuf is a premium producer of award-winning French wines from the Beaujolais and Maconnais regions of Burgundy and the South of France. Georges Duboeuf is the #1 selling brand of Beaujolais in the world and the world's highest scoring French wine brand under $20, according to Wine Advocate (2009-2013).

Georges Duboeuf's love affair with Beaujolais is no secret. His legendary palate, his ability to spot great wine and his enthusiasm continue to make him an emblematic figure in the wine industry. His wines are renowned for their consistency, quality and value. Georges Duboeuf currently works closely with hundreds of wine growers (over 400 in the Beaujolais region alone) to ensure the highest quality fruit from each region. They are sold in 120 countries throughout the world.

NEW YORK, Nov. 20, 2014 /PRNewswire/ -- The Conference Board Leading Economic Index® (LEI) for the U.S. increased 0.9 percent in October to 105.2 (2004 = 100), following a 0.7 percent increase in September, and no change in August.

"The LEI rose sharply in October, with all components gaining over the previous six months," said Ataman Ozyildirim, Economist at The Conference Board. "Despite a negative contribution from stock prices in October, and minimal contributions from new orders for consumer goods and average workweek in manufacturing, the LEI suggests the U.S. expansion continues to be strong."

"The upward trend in the LEI points to continued economic growth through the holiday season and into early 2015," said Ken Goldstein, Economist at The Conference Board. "This is consistent with our outlook for relatively good, but not great, consumer demand over the near term. Going forward, there are continued concerns about slow business investment and lackluster income growth."

The Conference Board Coincident Economic Index® (CEI) for the U.S. increased 0.1 percent in October to 110.2 (2004 = 100), following a 0.3 percent increase in September, and a 0.1 percent increase in August.

The Conference Board Lagging Economic Index® (LAG) for the U.S. declined 0.1 percent in October to 124.9 (2004 = 100), following a 0.1 percent increase in September, and a 0.5 percent increase in August.

About The Conference Board Leading Economic Index® (LEI) for the U.S.
The composite economic indexes are the key elements in an analytic system designed to signal peaks and troughs in the business cycle. The leading, coincident, and lagging economic indexes are essentially composite averages of several individual leading, coincident, or lagging indicators. They are constructed to summarize and reveal common turning point patterns in economic data in a clearer and more convincing manner than any individual component – primarily because they smooth out some of the volatility of individual components.

The ten components of The Conference Board Leading Economic Index® for the U.S. include:

Average weekly hours, manufacturing
Average weekly initial claims for unemployment insurance
Manufacturers' new orders, consumer goods and materials
ISM® Index of New Orders
Manufacturers' new orders, nondefense capital goods excluding aircraft orders
Building permits, new private housing units
Stock prices, 500 common stocks
Leading Credit Index™
Interest rate spread, 10-year Treasury bonds less federal funds
Average consumer expectations for business conditions

For full press release and technical notes:

For more information about The Conference Board global business cycle indicators: http://www.conference-board.org/data/bci.cfm

About The Conference Board
The Conference Board is a global, independent business membership and research association working in the public interest. Our mission is unique: To provide the world's leading organizations with the practical knowledge they need to improve their performance and better serve society. The Conference Board is a non-advocacy, not-for-profit entity holding 501 (c) (3) tax-exempt status in the United States. www.conference-board.org

PITTSBURGH, Nov. 20, 2014 /PRNewswire/ -- An All-Pro National Football League star is joining a sports supplement industry leader. Pittsburgh Steelers wide receiver, Antonio Brown is the newest member of the BioRhythm team. BioRhythm (www.biorhythm.us) is a popular sports supplement company which has hinged its success on delivering quality products made with high-end ingredients.

"We are excited to welcome Antonio to our team, he exemplifies the kind of skilled athlete with a strong personal character that we want to be associated with," says the company's CEO Anthony Razzano. Brown has a Pittsburgh area charity supporting disadvantaged youth.

Razzano adds, "Brown's drive to deliver quality on the field mirrors BioRhythm's dedication to producing quality products in an industry in desperate need for it."  

The Pittsburgh Steelers selected Brown out of The University of Central Michigan in the 6th round, (195th overall selection) of the 2010 NFL Draft. Brown grew up in South Florida and attended Miami Norland High School in Miami, where he was a two-sport athlete in both football and track. In his short time in the NFL, Brown has compiled a staggering resume. He is a 2-time Pro Bowl selection, 2-time team MVP and was the first player in NFL history to have at least 5 catches and 50 yards in every game of an NFL season. 

Brown said, "BioRhythm was a perfect fit for me as I can relate to the company's attention to detail when producing its products to a very dedicated fan base, detail is a key to my success on the football field." BioRhythm products are in more than 1,600 GNC stores nationally and hundreds of other health stores.

Brown adds, "I'm excited to be a part of the Biorhythm family. Their products for muscle gain and major recovery will aid in my productivity going forward both on and off the field."

In 2014, Antonio is on record pace leading the NFL with 88 catches, over 1,100 yards receiving and 9 touchdown receptions. In 2011, Brown became the first player in NFL history to have more than 1,000 yards receiving and returning in the same year. At age 26, Antonio has flourished as both a Wide Receiver and Punt Returner.

SACRAMENTO, California, 20 de noviembre de 2014 /PRNewswire-HISPANIC PR WIRE/ -- "La próxima acción ejecutiva del Presidente, aunque no es el mecanismo de entrega preferible, inicia una prescripción de reconciliación necesaria para abordar una crisis humanitaria de facto dentro de nuestras fronteras: millones de niños de Dios creados en Su imagen viviendo en las sombras.

Logo - http://photos.prnewswire.com/prnh/20120912/CL72800LOGO  

"Esta acción se produce porque durante años nuestro gobierno, bajo el liderazgo de ambos partidos, fracasó de manera lamentable en cuanto a la inmigración. Durante años, nuestros funcionarios elegidos sacrificaron vidas en el altar de la conveniencia política. Durante años, la articulación retórica no se atenía a la acción redentora.  Durante años, nosotros como una nación nos manteníamos al margen mientras familias experimentaban separación, niños sufrían y la unidad nacional yacía destrozada.

"Como una organización comprometida con la compasión cristiana y el estado de derecho, instamos al Congreso y al Presidente Obama a que trabajen juntos de inmediato en aprobar una legislación que asegure permanentemente nuestras fronteras, proteja nuestros valores y facilite una plataforma sobre la que podemos brillar de nuevo como una 'ciudad sobre una colina'. Al unirnos entorno a la inmigración, podemos, o mejor todavía, brillaremos otra vez".

NHCLC/CONELA es la mayor organización cristiana hispana. Sirve como una voz representativa para los más de 100 millones de evangelios hispanos en más de 40,000 iglesias estadounidenses y otras 500,000 congregaciones que se extienden a la diáspora de habla hispana. Para más información, visite http://www.nhclc.org.

MEMPHIS, Tennessee, 18 de noviembre de 2014 /PRNewswire-HISPANIC PR WIRE/ -- Luis Fonsi, Sofía Vergara, Daisy Fuentes, Jennifer Aniston, Michael Strahan y Jon Hamm se unen a Marlo Thomas para encabezar la larga lista de celebridades que dedicarán su tiempo y talento en apoyo a la 11va campaña anual Thanks and Giving® de St. Jude. Este año, se creó para la campaña una nueva y exclusiva serie de videos en línea protagonizados por Pamela Silva Conde, Raúl González, Rashel Diaz, Jencarlos Canela, Leslie Grace, Roberto Tapia, y Ana Maria Canseco. Fans del mundo entero podrán ver estos anuncios desde sus tabletas y teléfonos móviles en las redes sociales y populares sitios web.

Foto - http://photos.prnewswire.com/prnh/20141118/159336  

Thanks and Giving de St. Jude es una unión sin precedentes de celebridades, medios de comunicación y 60 de las principales marcas y empresas del país que les piden a los consumidores que donen mientras hacen sus compras durante esta temporada festiva para sumarse a la labor de St. Jude de descubrir nuevas curas para salvar las vidas de niños. Los anuncios televisivos nacionales y los tráilers que se exhibirán en salas de cine de todo el país, donde aparecen las estrellas junto a los pacientes de St. Jude, se estrenarán durante la semana de Acción de Gracias y continuarán hasta fin de año.

"Han sido casi 10 años desde mi primera visita a St. Jude", dijo Luis Fonsi, cantautor y ganador del premio Latin GRAMMY®. "Desde entonces, cada vez que me encuentro con los niños que luchan por sus vidas y sus familias en St. Jude me inspira aún más para ayudar a difundir su misión de salvar vidas a mis fans y seguidores. Debido a que St. Jude comparte libremente los avances realizados, un niño salvado en St. Jude significa que los médicos y científicos alrededor del mundo pueden utilizar ese conocimiento para salvar a más niños".

Aparte de los anuncios que se transmitirán por televisión nacional y por Internet, las celebridades amigas de St. Jude Daisy Fuentes, Keith Urban, Sabrina Soto y Olivia Holt han creado y diseñado regalos especiales que saldrán a la venta en línea durante la temporada navideña en la Tienda de Regalos de St. Jude y el 100% de las ganancias obtenidas a partir de estas ventas, después de sustraer todos los gastos relacionados, serán destinados al hospital.

  • Daisy Fuentes, empresaria, modelo y diseñadora de modas, diseñó un exclusivo collar con dijes con la palabra "LOVE" y la silueta recortada del logotipo de St. Jude. 
  • El mundialmente famoso compositor, vocalista, músico y guitarrista Keith Urban diseñó un adorno navideño con la imagen de una de sus guitarras y la frase "St. Jude Rocks".
  • La experta en diseño Sabrina Soto creó una tabla para quesos tipo pizarra, exclusivamente para St. Jude. El set de regalo incluye diversos utensilios para quesos y dos tizas (gis) para personalizar la mesa de cualquier fiesta.
  • La actriz Olivia Holt diseñó un estuche para iPhone con el poderoso mensaje "Keep your head up, keep your heart strong" (Mantén tu cabeza en alto, mantén tu corazón fuerte).

La campaña recibe el apoyo adicional de celebridades amigas tales como Maná, Chino y Nacho, Banda El Recodo, Ismael Cala, Ximena Duque, Gabriel Coronel, Gloria Ordaz, Sonja Smith, Alberto Mateo, Roxana Garcia, Karent Sierra, Christian Carabias, Paula Arcila, Anna Sobero, Maria Andrea Fridmann, Guadalupe Venegas, Galo Arellano, Carolina Sandoval, James Tahhan, Juan Manuel Cortes, Carlos Augusto Maldonado, Jose Antonio Alvarez, Fabian Rios, Cynthia Olavarria, Kimberly Dos Ramos, Karolina Con K,  Paula Lamas, Lily Aldridge, Marsha Ambrosius, Garcelle Beauvais, Camilla Belle, Max Burkholder, Shirley Caesar, Erica Campbell, Dorinda Clark Cole, Monique Coleman, Rachael Leigh Cook, Judd Daugherty, Ricky Dillard, James Fortune, Brian Geraghty, Hunter Hayes, AJ Johnson, Donnie McClurkin, Jennette McCurdy, Jonathan McReynolds, Smokie Norful, Elisabeth Röhm, Karen Clark Sheard, Marina Squerciati, Mark Steines, Ashley Tisdale, Michelle Williams y Mike Wolfe entre otras, ya sea brindando su apoyo en las redes sociales, participando en la caminata Give thanks. Walk. de St. Jude, y de muchas otras maneras.

"Siempre me siento sumamente conmovida por todo el amor y el apoyo que nuestras celebridades amigas le dedican a nuestro programa Thanks and Giving de St. Jude año tras año", comentó Marlo Thomas. "Más allá de su tiempo y su talento, ponen todo su corazón en la campaña – y eso se puede comprobar viendo el cariño genuino que les demuestran a los niños. Logran generar mayor conciencia sobre la labor de St. Jude y esto es vital para nuestra misión. Por medio de estas queridas celebridades, podemos llegar a millones de personas de todo el país cada año, y al hacerlo, continuamos recibiendo un asombroso apoyo, el cual nos permite mantener la promesa que hizo mi padre al fundar este hospital de que ninguna familia jamás recibirá una factura de St. Jude por nada -- ni por los tratamientos, ni por el transporte, ni por el hospedaje o alimentación. Porque en St. Jude las familias se dedican cien por ciento en ayudar a sus hijos a vivir".

Los anuncios televisivos nacionales se transmitirán por cadenas de televisión, así como también por Internet, tanto en inglés como en español. Además, los tráilers que tienen como protagonistas a nuestras celebridades amigas se exhibirán en salas de cine de todo el país – incluyendo Regal Entertainment Group, AMC Theatres, Cinemark y Carmike Cinemas, entre muchas otras – así como también en vuelos de American Airlines y Delta Air Lines. Todos estos anuncios, así como también exclusivas imágenes del detrás de escena, se estrenarán en línea a fines de noviembre.

La campaña Thanks and Giving de St. Jude comenzó como un esfuerzo de recaudación de fondos enfocado en la temporada navideña y ha evolucionado hasta convertirse en una tradición anual que ha logrado recaudar más de $487 millones gracias al enorme apoyo del público. Durante los meses de noviembre y diciembre, los consumidores que hagan sus compras en comercios donde se exhiba el logotipo de St. Jude podrán hacer una donación en la caja registradora al momento de pagar por sus compras, o bien, comprando artículos especiales a beneficio de St. Jude. Quienes deseen apoyar la misión de St. Jude de salvar vidas también pueden donar en línea o por teléfono llamando al 800-278-5833. Para obtener más información, visite www.hospitalsanjudas.org.

NUEVA YORK, 19 de noviembre de 2014 /PRNewswire-HISPANIC PR WIRE/ -- L'Oréal Paris USA se complace en presentar a Génesis Rodríguez como su nueva embajadora de marca. Génesis Rodríguez está emergiendo rápidamente como una de las estrellas latinas biculturales y bilingües más importantes, a quien hemos visto en películas junto a algunas de las figuras principales de Hollywood. Con este anuncio, Génesis se une a una lista estelar de latinas reconocidas que representan a L'Oréal Paris, entre las que se incluyen Jennifer López, Eva Longoria y Zoé Saldaña.

Foto - http://photos.prnewswire.com/prnh/20141119/159506

"Cuando era niña, mi primer acercamiento al mundo de la belleza provino de mi mejor amiga, mi mamá. Ella me confesó que su secreto para lucir y sentirse bella todos los días era usar los productos de L'Oréal Paris", expresó Génesis Rodríguez. "Me siento muy honrada de ser parte de la familia de L'Oréal Paris. Es una marca icónica que empodera a la mujer para que luzca y se sienta espectacular de pies a cabeza, porque todas nosotras lo valemos".

Nacida y criada en Miami, Florida, Génesis Rodríguez es hija del legendario cantante y actor José Luis Rodríguez "El Puma", un ícono del mundo latino. En su adolescencia tardía tuvo papeles protagónicos en varias telenovelas de NBC Universal/Telemundo, entre las que se incluyen "Prisionera", "Dame chocolate" y "Doña Bárbara", todas presentadas en Estados Unidos y alrededor del mundo. Luego Hollywood se fijó en esta belleza versátil, quien cambió de rumbo y expandió su carrera al mercado anglosajón, en los medios de televisión y cine. Durante los pasados años, Génesis ha tenido papeles protagónicos en diversas películas, como Man on a Ledge, Casa de Mi Padre, Identity Thief, Tusk y la película animada de Disney Big Hero Six, actualmente en los cines, en la cual hace la voz del personaje Honey Lemon.

"Estamos tan orgullosos de que Génesis Rodríguez se una a la familia de latinas inspiradoras de L'Oréal Paris", comentó la presidenta de L'Oréal Paris, Karen T. Fondu. "El talento y los logros de Génesis la convierten en un modelo a seguir para las mujeres jóvenes. Ella representa verdaderamente el espíritu de la filosofía de L'Oréal Paris: 'Porque tú lo vales'".

Génesis Rodríguez hará su debut en la alfombra roja como la nueva embajadora de la marca L'Oréal Paris USA en la 15.a Entrega Anual de los Latin GRAMMY®, en Las Vegas, el jueves, 20 de noviembre. Para obtener todas las noticias de belleza de la alfombra roja de los Latin GRAMMY® sigue @LOrealParisUSA en Twitter desde la 1 p. m. PST / 4 p. m. EST hasta las 8 p. m. PST / 11 p. m. EST.

Un nuevo destino para las latinas en LOrealParisUSA.com
L'Oréal Paris está comprometido en empoderar a las latinas a través de la belleza, por lo que ha desarrollado una experiencia de belleza digital única y personalizada alrededor de uno de los eventos de alfombra roja más importantes del año, la 15.a Entrega Anual de los Latin GRAMMY®. Lanzado hoy, www.LOrealParisUSA.com/latina provee contenido exclusivo, nuevo en el mercado, desarrollado en asociación con los embajadores expertos de la marca –el peluquero de celebridades Marcos Carrasquillo, la maquilladora de celebridades Claudia Betancur y la dermatóloga consultora Dra. Flor Mayoral– para brindarles a las latinas acceso a contenido de belleza educativo, inspirador y de primera calidad, y así empoderarlas para que sean sus propias expertas en belleza y obtengan en casa su estilo favorito de la alfombra roja.

El nuevo destino para las latinas se lanza hoy, y proveerá contenido exclusivo con Génesis Rodríguez, acceso en tiempo real a los estilos de la alfombra roja, y noticias directamente desde la alfombra verde de los Latin GRAMMY® el jueves, 20 de noviembre.

Obtén estilos de maquillaje dignos de la alfombra roja de los Latin GRAMMY® en la aplicación MakeUp Genius
La maquilladora de celebridades Claudia Betancur creó para Make Up Genius tres estilos de maquillaje inspirados en las categorías musicales de los Latin GRAMMY® favoritas entre los fanáticos. La aplicación usa una tecnología única en su clase que reconoce tus características faciales para garantizar una experiencia de aplicación de maquillaje virtual impecable. Desde hoy, y por tiempo limitado, los estilos –llamados The Rockera Look, The Tropical Look y The Urbana Look– estarán disponibles para descargar gratis en la tienda de iTunes.

Twitter Party: "Momentos Poderosos"
L'Oréal Paris se ha asociado con Latina Bloggers Connect para presentar una conversación íntima sobre belleza y empoderamiento. La Twitter Party "Momentos Poderosos" será el miércoles, 19 de noviembre, a las 5 p.m. PST / 8 p.m. EST. Kika Rocha, experta en moda y belleza en el ámbito de la televisión, reconocida internacionalmente, y Daniela Ramírez, fundadora y creadora de Nany's Klozet, presentarán una conversación abierta con latinas sobre cómo L'Oréal Paris puede ayudar a empoderarlas para que ellas mismas creen sus propios momentos de alfombra roja. Para ser parte de la conversación y tener la oportunidad de ganar productos, sigue a @LOrealParisUSA en Twitter.

Sobre L'Oréal Paris
La división L'Oréal USA, Inc. de la marca global L'Oréal Paris es una compañía completa de productos de belleza que combina los últimos avances tecnológicos con ingredientes de la más alta calidad para brindarle al consumidor lo último en productos de belleza de lujo a un precio asequible. La marca L'Oréal Paris abarca las cuatro principales categorías de belleza: tintes de cabello, cuidado de cabello, cuidado de la piel y cosméticos, e incluye las reconocidas marcas de tintes Preference, Excellence, Féria y Healthy Look; en el cuidado de cabello, cuenta con Advanced Haircare, Advanced Hairstyle, Elnett Satin Hairspray, EverPure, EverStrong, EverSleek, EverCrème, EverStyle, EverCurl y L'Oréal Paris Kids; en el cuidado de la piel, cuenta con Advanced Suncare, Youth Code, Revitalift, Age Perfect, Ideal Clean, Ideal Moisture, Sublime Bronze y Men's Expert; además de las líneas de cosméticos Colour Riche, True Match, Infallible, Visible Lift y MAGIC. También ofrece una amplia gama de mascaras, incluidas la Voluminous, la Double Extend y la Telescopic, entre muchas otras. Para más información sobre L'Oréal Paris y sus marcas, y para obtener consejos de belleza personalizados de parte de nuestros expertos, así como contenido de belleza exclusivo las 24 horas dondequiera que estés, visita nuestro nuevo sitio web en español www.lorealparisusa.com/latina.

Pluma Libre News is a Hispanic newspaper for Political, Immigration, Entertainment, Sports and Local News. Here you can get the latest news from the whole world quickly.


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